creative strategist
based in Los Angeles, CA
with a passion for
brand partnerships &
culture / entertainment marketing
She has a background in strategic planning, program development, branding & project management. Including experience in the tech start up space, previously helping launch a digital membership platform. She Currently serves as the Communications Chair on Femme it Forward's Next Gem Femme CA Board.
With her versatility & multifaceted skill set, she strives to support developing impactful connections with audiences on a global scale through:
Partnerships
Activations
Product
Live Events/Touring
& Other Mediums
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TECH
THE COLLECTIVE RISING
Spearheaded the strategic pivot and operational infrastructure for a high-growth B2C startup, scaling the community to 13K+ members and driving the platform toward a successful brand acquisition.
College Marketing
A purpose-driven CSR framework that integrates beauty brands into collegiate marketing , driving up to 30% customer acquisition while democratizing professional confidence for students.
BEAUTY CLOSET (SPEC)
Experiential MArketing
A data-driven investigation into the mechanics of modern fandom, leveraging the Frank Ocean 'Boys Don’t Cry' case study to deliver actionable frameworks for music marketing industry fan engagement.
OCEAN FANDOM
Music Industry CSR
M.B.L.A. (SPEC)
A strategic CSR initiative that transforms large-scale entertainment venues into career-equity pipelines, connecting native underrepresented talent to full-time corporate/entrepreneurial roles in the music industry.
Business & Branding
YOUR WILDEST ®
A multi-disciplinary creative studio, that leverages project management efficiency to execute freelance projects across music, beauty, fashion, and other sectors.
Brand partnerships
She Is The Music:
Brand Partnership (SPEC)
A cross-sector brand partnership concept for She Is The Music, demonstrating my ability to execute complex, high-ROI experiential music campaigns.