creative strategist
based in Los Angeles, CA
with a passion for
brand partnerships, Experiential,
Product marketing & Design
She has a background in strategic planning, project management, event production, brand & web strategy/design. Including experience in the tech start-up space, helping take a digital membership platform from ideation, launch to acquisition. She currently serves as the Communications Chair on Femme it Forward's Next Gem Femme CA Board.
Combining her versatility & multifaceted skill set she’s equipped to build impactful experiences on a global scale through:
Partnerships
Digital Products
Activations
Campaigns
Live Events/Touring
Retail/Ecommerce
& More
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TECH
THE COLLECTIVE RISING
Spearheaded the strategic pivot and operational infrastructure for a B2C startup, scaling the community to 13K+ members and driving the platform toward a successful acquisition.
College Marketing
A purpose-driven CSR framework that integrates beauty brands into collegiate marketing , driving up to 30% customer acquisition while democratizing professional confidence for students.
BEAUTY CLOSET (SPEC)
Experiential MArketing
A data-driven investigation into the mechanics of modern fandom, leveraging the Frank Ocean 'Boys Don’t Cry' case study to deliver actionable frameworks for music marketing industry fan engagement.
OCEAN FANDOM
Business, Branding, Creative Processes
YOUR WILDEST ®
A multi-disciplinary creative studio, that leverages project management efficiency to execute freelance projects across music, beauty, fashion, tech and other sectors.
Production Operations
P.O.S.: The Homages Archives (SPEC)
A production strategy demonstrating my ability to execute the strategic and creative aspects of medium-to-large-scale experiential activations, while leveraging cross-sector brand partnerships and technology.