SHE IS THE MUSIC:
Brand PArtnerSHips
A spec brand partnerships project I created for She Is The Music, demonstrating my understanding of the elements and required execution steps for a large-scale brand partnership initiative from ideation to launch. Participants were given the freedom to create a project of their choice. I created a mock brand partnership initiative that concludes Beyoncé’s three part-album series and incorporates social responsibility.
[ SPEC PROJECT ]
INDUSTRIES
Music
Fashion
Live Events
Audio-Tech
G.L.A.M.
FOCUS AREAS
Brand Partnerships
Experiential
Cross-Sector Collaboration
Research & Opportunity Assessment
Experience & Product Design
GOALS
Step-by-step execution strategy
CSR & archival initiatives in academia
High performing digital & IRL retail sales
(in-house & partners)
RESULTS
Grow fan engagement
Expand impact beyond the entertainment sector
Leverage additional product & ROI opportunities
VIEW MORE PROJECTS
TECH
Spearheaded the strategic pivot and operational infrastructure for a high-growth B2C startup, scaling the community to 13K+ members and driving the platform toward a successful brand acquisition.
THE COLLECTIVE RISING
College Marketing
A purpose-driven CSR framework that integrates beauty brands into collegiate marketing , driving up to 30% customer acquisition while democratizing professional confidence for students.
BEAUTY CLOSET (SPEC)
Experiential MARKETING
A data-driven investigation into the mechanics of modern fandom, leveraging the Frank Ocean 'Boys Don’t Cry' case study to deliver actionable frameworks for music marketing industry fan engagement.
OCEAN FANDOM
Music Industry CSR
A strategic CSR initiative that transforms large-scale entertainment venues into career-equity pipelines, connecting native underrepresented talent to full-time corporate/entrepreneurial roles in the music industry.
M.B.L.A. (SPEC)
Business & Branding
A multi-disciplinary creative studio, that leverages project management efficiency to execute freelance projects across music, beauty, fashion, and other sectors.
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