Slide number 1 of the she is the music brand partnership project by Amber Tidmore. Black background with white text. Header title this is theater act 1, 2, 3. Body text contains presentation titles and authors.

THIS IS THEATER: ACTS 1, 2, 3

This is a spec brand partnerships project I created for She Is The Music to demonstrate my understanding of the elements and steps required to execute a brand partnership initiative from ideation to launch. Participants were given freedom to create a project of their choice. I created a mock brand partnership initiative that concludes Beyoncé’s three part-album series and incorporates social responsibility.

INDUSTRIES

FOCUS AREAS

Music 
Brand Partnerships
Audio-Tech 
Experiential 
Fashion 
CSR/Non-profit 
Galleries, Libraries, Archives, Museums (GLAM)

Partnership Development
Interactive Experiences & Exhibitions
Cross-Sector Collaboration
Research & Opportunity Assessment
Experience & Product Design

Slide number 2 of the she is the music brand partnership project by Amber Tidmore. Black background with white text. Header title overview. Body text is a table of contents divided into parts one and two.
Slide number 6 of the she is the music brand partnership project by Amber Tidmore. Black background with white text. Header titles are partnership defined and business goals. Body text explains each.

Collaborate with various museums and brands to host immersive experiences that guide visitors through an IRL and digital multiverse, educating them on the culture, history, and influence of selected genres.

The BeyGOOD foundation would also offer support and partner with universities, libraries, and scholars whose research and pedagogies foster critical conversations and the preservation of the genres' histories.

As a result, I developed an overview of a step-by-step strategy for the project, timeline, and evaluation methods.