Beauty Closet

Colleges and universities nationwide have food/hygiene pantries to support students. Due to the rising costs of tuition, living expenses, and other basic needs, these resources are crucial. As students strive to advance in their education and careers, having the option to show up confidently in professional spaces is essential. I was introduced to the Career Closet during my time at Santa Monica College (SMC). This closet offered makeup, attire, and other necessities to help students present their best selves as they strive to advance professionally.

Considering how sportswear, music and other industries target the college market, there’s an opportunity for beauty brands to do the same, but in a more meaningful way. Despite Gen-Z and millennial students prioritizing spending on skincare, purchasing/accessing beauty products can be especially challenging for those from low-income backgrounds to people who suffer from chronic skin conditions. 

This spec project illustrates how beauty brands can expand college marketing partnerships via student resource groups by sponsoring closets. Helping students not to strive for perfect skin but to feel uplifted and confident as they pursue their educational and professional goals.