SPEC
A versatile, scalable production strategy designed for a multi-sensory space, whether hosted at medium-to-large-scale venues ranging from expos to global music festivals. This spec project showcases my ability as a producer to lead an end-to-end production strategy framework to execute a real-world multi-medium experiential activation. The Homages Archives: fans interact with creative industry artifacts and discover featured products across beauty, music, fashion, art, and more. I transform fan moments into permanent digital archives through in-person and social activations that leverage technology, music preservation, beauty and fashion brand partnerships, and experiential design.
P.O.S.: The Homages Archives
Music
Beauty/Cosmetics
Fashion
Tech
G.L.A.M.
Experiential
Live Events
INDUSTRIES
Project/Production Management
Experience & Product Design
Brand Partnerships
Fandom
FOCUS AREAS
RESULTS
Showcase ability to develop and execute production & creative strategy
Actionable & versatile production strategy
Cross-sector real-world use of strategy
GOALS
Click the image to VIEW MORE PROJECTS
College Marketing
A strategic CSR initiative that transforms large-scale entertainment venues into career-equity pipelines, connecting native underrepresented talent to full-time corporate/entrepreneurial roles in the music industry.
BEAUTY CLOSET (SPEC)
Experiential MArketing
A data-driven investigation into the mechanics of modern fandom, leveraging the Frank Ocean 'Boys Don’t Cry' case study to deliver actionable frameworks for music marketing industry fan engagement.
OCEAN FANDOM
Music Industry CSR
A purpose-driven CSR framework that integrates beauty brands into collegiate marketing , driving up to 30% customer acquisition while democratizing professional confidence for students.
M.B.L.A. (SPEC)
Business & Branding
YOUR WILDEST ®
A multi-disciplinary creative studio, that leverages project management efficiency to execute freelance projects across music, beauty, fashion, and other sectors.