The Collective rising
Beginning as This Girl Can Run The World, an opt-in editorial platform designed to celebrate women throughout their career journeys, the founder knew she had to develop something bigger than what the company currently offered. The focus was not only on meeting market demand but also on creating a platform that fully embodies the idea that "true empowerment only occurs when opportunity, visibility, and choice intersect." Post-pivot, I helped develop The Collective Rising (TCR) into a multi-revenue stream, subscription-based platform.
INDUSTRIES
FOCUS AREAS
Tech / Start up
B2C Digital Membership
Women’s Empowerment
Strategic Planning
Creative Strategy
Project Management
Admin & Systems Planning
Brand & Web Strategy/ Design
Community Outreach & Platform Growth
Social Media
Start Up Acquisition
Goal: create strategic planning processes and improve workflow systems. Work alongside the founder and design agency to build the platform and the brand identity. Source and facilitate community outreach to prospective members. Complete extensive market research. And spearhead strategy for TCR's trajectory and future growth.
I developed custom and versatile strategic planning processes.
Liaised between the founder, design agency, and developers to manage platform development, product testing, and feedback for all iterations of web and brand assets.
Utilized social media to position TCR’s brand, transitioning the company from inspirational content to content that reflects its brand identity, thought leadership, current member base, and offerings.
Executed web, social, and email messaging/outreach strategy. Conducted market and competitor research to inform best practices and build internal and consumer-facing databases, establishing a strong pulse on the competitor landscape and market.
Ultimately, helping onboard 13K + members to the platform and successfully facilitating the company’s acquisition
