Beginning as This Girl Can Run The World, an opt-in editorial platform designed to celebrate women throughout their career journeys, the founder knew she had to develop something bigger than what the company currently offered. The focus was not only on meeting market demand but also on creating a platform that fully embodies the idea that “true empowerment only occurs when opportunity, visibility, and choice intersect.” Post-pivot, I helped develop The Collective Rising (TCR) into a multi-revenue stream, subscription-based platform.
The Collective rising
INDUSTRIES
Tech / Start up
B2C Digital Membership
Women’s Empowerment
Platform Growth
Strategic Planning & Creative Strategy
Project Management & Admin
Brand, Web & Social
Research & Data
Start Up Acquisition
FOCUS AREAS
Community outreach & member acquisition
Strategy development
Establish workflow systems
Platform brand identity & web dev
Extensive market research
Spearhead strategy for trajectory & growth
RESULTS
Onboarded 13K+ members
Built business/creative strategic processes
Created all daily workflow systems
Developed web, branding & social content
Synthesized market & data insights
Facilitated arand acquisition
GOALS
VIEW MORE PROJECTS
College Marketing
A strategic CSR initiative that transforms large-scale entertainment venues into career-equity pipelines, connecting native underrepresented talent to full-time corporate/entrepreneurial roles in the music industry.
BEAUTY CLOSET (SPEC)
Experiential MArketing
A data-driven investigation into the mechanics of modern fandom, leveraging the Frank Ocean 'Boys Don’t Cry' case study to deliver actionable frameworks for music marketing industry fan engagement.
OCEAN FANDOM
Music Industry CSR
A purpose-driven CSR framework that integrates beauty brands into collegiate marketing , driving up to 30% customer acquisition while democratizing professional confidence for students.
M.B.L.A. (SPEC)
Business & Branding
YOUR WILDEST ®
A multi-disciplinary creative studio, that leverages project management efficiency to execute freelance projects across music, beauty, fashion, and other sectors.
Brand partnerships
She Is The Music:
Brand Partnership (SPEC)
A cross-sector brand partnership concept for She Is The Music, demonstrating my ability to execute complex, high-ROI experiential music campaigns.